Assignment 19A- Idea Napkin No. 2

My name is Madison Burken. I am a Junior at UF majoring in general business with a specialization in event management. One of my main aspirations is to help people. With my business idea, I plan to help other women who go to the salon to get their nails done. My product is a top coat clear polish that can be put on any kind of nail polish. This nail polish will prevent chipping and make nails last 4-6 weeks. If I were to pursue this business, it would play a large role in my life. I would do anything I can for this business to be successful and to successfully help other women out there save money and time. I came up with this product because I became tired of having to get my nails done so often. I get my nails done every 2-3 weeks and I usually go because my nails become messed up. With this product I would help save other women money and time. Money would be saved because women would not have to spend money as often. Time would be saved because women would not have to take time out of their day to go the nail salon and wait for their nails to be done. I am offering this to both individuals and businesses. The individuals I would sell to would be women who get their nails done frequently. I see these women being busy, therefore, saving time is very valuable. My customers would pay money for this product because they would be interested in saving money and time. A major part of this product for me is the convenience factor. Having to go to the salon so often can be very tedious and time consuming. I think that what sets me apart from everyone else is that my product is a top coat and can go on top of any kind of nail polish such as gel, dipped powder, acrylic, regular nail polish, etc. Gel and dipped powder are two things that help with how long nail polish lasts. I have had both of these kinds of nail services and I still am not happy with the quality, price, and the amount of time that they last.

I really think that these elements really fit together. I think that each of these aspects correlate and work together with the purpose of my product. I am someone who values having nicely done nails and when they become messed up, it really upsets me. My passion for having nice nails led me to create this product, a top coat that lasts 4-6 weeks. I am offering this to other women who have the same passion for getting their nails done as I do. This product is important to me because I want to help other women save time and money. My product is different because it can be applied on top of all nail polishes. I think that these five aspects are important and work together very well.

One important piece of feedback I got was from a peer who said that after he read my personality traits and abilities, he thinks that I would be a good fit for this business idea. This was important to me because it made me realize how passionate I am about this idea and finding a solution to short term nail polish. A second important piece of feedback that I got was from a peer who said he liked the way that I described myself and my traits and then how it really reeled him in. This was important to me because it demonstrated how he also thought I had good traits for pursuing this business idea. Even if I do not go further with this product idea, I really hope that someone out there will come up with a product to solve nail polish chipping. I incorporated this feedback into this idea napkin by digging deeper and explaining the benefits of my product.