Assignment 29A- Venture Concept No. 2
1. Opportunity The opportunity I found was to create a top coat for nail polish that does not chip and lasts four to six weeks. This top coat can also be put on top of any kind of nail polish. Women that get their nails done have this need. I have been getting my nails done for many years now and there is nothing more frustrating than chipping a nail shortly after getting them done. This is the reason that I decided to act upon this need. I think that the forces that are creating this opportunity is mainly technology and science. Over the years there have been many new types of nail polished such as dip and gel. These both have improved the quality of manicures, but they are not solutions. These women could be of all ages, but mostly between 20 and 60 years old. Geographically, these women are located all over the world. Currently customers are satisfying this need by using gel, dip, or acrylics. I would say that customers are pretty loyal to these services because they ...