Assignment 12A- Figuring Out Buyer Behavior No. 1

• For this assignment, I chose a segment of college students. I interviewed three women who go to the nail salon to get their nails done. Each of them goes every two to three weeks. 
• When interviewing each woman, I asked questions about their salon-going habits. I asked questions about how often they get their nails done, how long it takes them to get to the salon, what services they get done at the salon, if their finger or toe nails ever chip, etc. I really learned a lot from these ladies while interviewing them. With each one being a college student, they sometimes have trouble finding the money to get their nails done, especially with how often they chip or become messed up. They all agreed that the frequency at which all nail polish chips is crazy. When I asked them if they would pay more to have a top coat put on their nails that would make the polish not chip and last longer, they all said that they would. This was good news. I asked these women why they get their nails done and they answered “to have some time to myself to be able to relax and be stress free”, “so that my nails look good”, and “so that I do not bite my nails” (she gets acrylics so that it is tougher for her to bite them). Women all get their nails done for different reasons and each want to get the full and lasting effect of their nail services. During the interviews, two of the women said that they always say that they wish there was a product out there that made the polish withstand more wear and tear. Each of these women said that they become very upset when their nails chip or break. I learned that most women become upset when this happens as well.
• I think that this segment gave me great insight to my product, especially since I am also a college student. It was nice to get their perspective about nail services, as well as my product. This segment does see a big draw in buying the product because they love getting their nails done but want to save money.