ENT3003 Blog

Existing Market 1.      I think that the next step for my product, top coat nail polish that does not chip, would be to launch it into retailers. It would need to be tested to find the right amount of chemicals that would be safe for people and effective. Then it would be marketed to nail salons and individuals. 2.      Interviews: a.      The first person I interviewed was my roommate. When I explained my business idea to her, she thought it was a great idea and gave me a lot of feedback. She said that she sees this product being pursued mostly by individuals. Those that go to the nail salon are already spending a lot of money and often do not want to spend any more than they have to have nice nails. She thinks that those who paint their own nails would buy this product the most since they are typically having to redo their nails every few days. She thinks that if the bottle had a fancy and colorful des...

Opportunity ·       Nail polish chips very easily and often does not last as long as you want it to. This is a problem for women and men that get their nails done. ·       The forces that allow this opportunity to occur is increasing use of technology and science. Through multiple tests and trials, I plan to make this top coat nail polish last its intended four to six weeks and last this long without chipping. I also aim at making this top coat safe for use and, eventually, environmentally friendly. ·       As of right now, customers are currently satisfying this need by spending more money because they have to go to the nail salon so frequently and by getting other types of nail services done. These other nail services include gel, dip powder, acrylic, or regular nail polish. ·       This opportunity is pretty big as women many women get their nails done every...