Assignment 15A- Figuring Out Buyer Behavior No. 2
My product is a top coat nail polish. This top coat can go on any kind of nail polish (gel, regular, dip, etc.) and it will last 4 – 6 weeks without chipping. As of right now, I think most women stop/don’t get their nails done or they keep getting them done (spending more money and wasting time). For this assignment I interviewed three women on campus. The first interviewee said that when their nails chip, they end up taking all of the polish off of the other ones and do not get them done again. She said that she does not get them done again because she cannot find the time. For her it is important that her nails last a long time being that she is constantly busy. When I asked her whether she would buy this top coat online or in store she told me online. She said that she often shops on amazon for items she needs. With amazon, card is used. My second interviewee said that she has to get her nails done once they break or chip or else, she will bite her nails. She said that she picks the...